Directors Strategy and Performance Conference
Tom Glatt presented at Credit Union Conferences 2024 Director's Strategy and Credit Union Performance conference. The conference was held April 22 - 25, 2024 at the Omni La Mansion del Rio Hotel in San Antonio, TX.
Glatt Consulting's Tom Glatt delivered three sessions at the conference, with topics ranging from value propositions to attracting next generation members. Session material is included below as a convenience for conference participants.
Using Value Propositions to Diversify Revenue
Loan interest income remains the highest, most prevalent source of revenue for most credit unions. But there are ways to "think differently" about what your credit union offers to members to diversify sources of revenue - beyond resorting to punitive fee income. In this session, Tom Glatt will explore the unique ways credit unions are rethinking value propositions in order to create new and profitable connections with members.
The Competitive Landscape
The competitive landscape has never been more diverse and threatening than it is now. And the competitive pressure is not likely to let up any time soon. In this session, Tom Glatt will walk you through an overview of top competitors across the country, and in the process help deepen your competitor awareness and better prepare you to develop an "appropriately responsive" strategy at your credit union.
Attracting and Retaining Next Generation Members
Credit unions want to grow, especially in the key demographic groups that constitute “next generation” members. Far too many credit unions, however, still rely on strategies more suited to baby-boomers - strategies that repeatedly fail to attract the attention of younger members and potential members. In this session, Tom Glatt will help you chart a better course, deepening your understanding of “next generation” interests and highlighting the critical strategies necessary to attract them to your credit union.
Interested in a custom session delivered to your board? Let us know!