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Scottsdale, AZ (November 7, 2024): Tom Glatt, a leading strategy and governance consultant specializing in credit unions at Glatt Consulting Group, presented a compelling session at CU Conferences' "Reaching Your Members" event held at the Scottsdale Plaza Resort. Glatt's presentation focused on equipping credit unions with practical tools and concepts to drive more informed membership growth goals.
Credit unions often face challenges in achieving sustainable membership growth, frequently due to uninformed and overly general goals. Glatt addressed this issue head-on, introducing two powerful tools to help credit unions develop informed goals and relevant strategies:
My Community Explorer (Census Bureau): This tool empowers credit unions to gain a deeper understanding of marketplace characteristics and opportunities. By leveraging comprehensive demographic and socioeconomic data, credit unions can refine their target markets.
Business Model Canvas (Strategyzer): This strategic framework helps credit unions visualize and validate their business models. Glatt emphasized the importance of using the Canvas to develop strategies that are responsive to the specific needs and preferences of defined target markets.
Glatt's presentation provided valuable insights and actionable strategies for credit union leaders seeking to overcome membership growth challenges and achieve sustainable success.
About Glatt Consulting Group
About Glatt Consulting Group
Glatt Consulting Group is a leading provider of strategy and governance consulting services for credit unions.
About CU Conferences
About CU Conferences
CU Conferences provides high-quality educational and networking events for credit union professionals. For more information, visit www.cuconferences.com.
Contact
Contact
Tyler Glatt
Glatt Consulting Group
(888) 217-5988
tyler@glattconsulting.com
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