Event Announcement: 2026 Reaching Your Members in the 21st Century Conference
Glatt Consulting founder Tom Glatt will serve as MC at the Reaching Your Members in the 21st Century Conference in Scottsdale, AZ, and present on building a sales-focused credit union.
From November 12–15, 2026, credit union professionals from across the country will gather at CU Conferences' Reaching Your Members in the 21st Century Conference at the Kimpton Miralina Resort & Villas in Scottsdale, Arizona. This event is designed for credit union directors, board chairs, CEOs, supervisory committee members, IT managers, and business development and marketing managers seeking proven ways to connect with members in today's ever-changing world.
Glatt Consulting founder Tom Glatt will serve as the Master of Ceremonies for this year's conference. In addition to guiding the event's flow, Tom will lead a specific session focused on aligning strategy with frontline action to build a high-performance culture.
Tom Glatt's Conference Session
General Session: Building a Sales-Focused Credit Union While technology and data are essential tools, a credit union's success ultimately hinges on its human engine and operational alignment. In this session, Tom will provide a practical blueprint for building a high-performance culture by moving beyond the traditional "service vs. sales" debate.
Tom will explore how Objectives and Key Results (OKRs) bridge the gap between board strategy and frontline action, ensuring every team member is aligned with institutional goals. Furthermore, he will utilize the Risk Type Compass to demonstrate how to identify and cultivate the specific "risk personalities" required to drive proactive growth while maintaining institutional integrity. Attendees will leave with a clear framework to turn strategic challenges into a measurable competitive advantage.
Conference Agenda Highlights
To stay competitive, credit unions need to break through today's information overload and communicate with current and potential members in new ways. The Reaching Your Members in the 21st Century Conference offers an exceptional agenda packed with timely sessions, fresh ideas, and innovative solutions.
A major benefit of this conference is the opportunity to network, learn from, and share ideas with industry peers. Throughout the week, speakers will address pressing industry questions and operational challenges, including:
- How to break through information overload to effectively communicate with members.
- Identifying strategies to collaborate with Millennials and Gen Z to support them through their financial life stages.
- Exploring essential strategies to create a sustainable future alongside younger member demographics.
- Proven ways to reach and engage members in a rapidly shifting financial landscape.
Event Details & Registration
For leaders ready to explore innovative solutions and elevate their credit union's member engagement strategy, this conference will deliver an excellent educational return on investment.
- Event: Reaching Your Members in the 21st Century Conference
- Dates: November 12–15, 2026
- Location: Kimpton Miralina Resort & Villas (Formerly Scottsdale Plaza Resort), Scottsdale, Arizona
- More Information & Registration: https://www.cuconferences.com/reaching-members
We look forward to seeing you in Scottsdale and helping your team build a more engaged and resilient membership base.
