Founder's Note
Founder's Note: AirPods, Age Gaps, and the Digital Native Myth
A casual tech tip from a 76-year-old highlights a major strategic blind spot credit union boards face when designing digital channels.
Member Experience
Strategy
The Mountaintop Strategy: What a Blues Legend Teaches Us About the Member Journey
What does a blues guitar legend have to do with credit union strategy? After seeing Eric Gales live, Tom Glatt shares why financial products are just "notes," and why your member journey must be the "music."
Conference Recap
Day 2 Recap: From Boardroom Vision to Frontline Delight
Day 2 of the CU Cruise explored how to turn static strategy into a "Living System" using OKRs, and how to use hospitality principles to design frictionless, delightful member journeys.
Member Experience
The ROI of Belonging: What Hospitality Teaches Credit Unions About Community
Interest rates are a commodity, but belonging is proprietary. Learn how credit unions can borrow from the hospitality industry to turn branches into community hubs and drive ultimate member loyalty.
Conference Recap
Day 1 Recap: Strategy, Risk, and the ROI of Hospitality
We wrapped up Day 1 of the CU Educational Cruise. Discover why static strategy is dead, how your board's risk bias drives decisions, and why "Radical Localism" is the future of the branch.