2022 Reaching Members

November 3-6, 2022 at the Scottsdale Plaza Resort

Join Tom Glatt November 3-6, 2022 at the Scottsdale Plaza Resort for CU Conferences’ Reaching Your Members in the 21st Century conference. Tom will deliver a general session and serve as conference coordinator/MC. Tom’s general session will focus on credit union social media strategy.

About the Conference

To stay competitive, your credit union needs to break through today’s information overload & communicate with members – and potential members – in new ways. Join fellow credit union directors, board chairs, CEOs, supervisory committee members, IT managers, business development and marketing managers and other credit union professionals from across the country for a comprehensive educational conference on proven ways to reach your members in today’s ever-changing world.

Registration and additional details at CU Conferences

More About Tom’s Session

Context is everything. Context tells you what is or isn’t appropriate, what to expect, and how to plan. Without context it is extremely difficult to make effective decisions. With regard to social media, context is even more important as it tells you how to define your social media goals, and in what ways you will engage your audience. For credit unions, there are four pillars of proper credit union social media context: service, education, marketing, and reputation risk mitigation.

In this session, Tom Glatt will help you better understand each pillar, and how to leverage them for setting social media goals and engagement strategies uniquely relevant to your credit union.